![]() Design doesn't have to be difficult to be well-executed, memorable, and effective. ![]() The classic adage that less is more still rings true for brands today. Today, it's present in thousands of marketing campaigns from Mastercard to Tiffany and Theory, transcending industry and social class. People once thought this concept was reserved for famous artists and found only in elite art galleries worldwide. This simple design approach can often be just as eye-catching and effective as a complicated design, sometimes even more so. No longer multi-color and striped, the single-color apple is a simple illustration that conveys everything someone needs to know about the product.Ī minimalist design style consists of simple shapes and forms and a limited number of color palettes and materials. While the first logo never made it far, today's iconic Apple logo is the most recognizable logo design in the world. What do Isaac Newton, Ronald Wayne, and Steve Jobs have in common? They were all involved in developing Apple's first logo, which wasn't even an apple.
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